Hi, I'm Samira ​

an empathetic designer driven to create intuitive and engaging user experiences.

Netflix +

The premise of this project seeks to revolutionize the streaming services industry, specifically Netflix by incorporating an AI engine that enable users to co-create and collaborate in the production of movies and shows, rather than just being passive consumers.

PackBack​

A return-on-the-go reuse system designed to help Canadians develop sustainable grocery shopping habits amidst the implementation of single-use plastic bans. Pack Back makes environmentally sustainable grocery shopping accessible and convenient.

This project chose as finalists in Student Service Design Challenge. 

MK Go

Designed for Michael Kors

This pop-up shop designed to house Michael Kors signature handbags, small leather-goods, and travel/luggage at the RetailX trade show in Chicago, Illinois in 2020.

This design won the first place in the PAVE’s Global Shop Student Design Project 2020.