“Design services that can effectively close-the-loop by creating experiences and relationships that actively engage users and add value to a reverse logistics process.” SSDC 2021 The Challenge consisted of 4 working rounds: Identify & explore, Empathize & discover, Frame & define, and Ideate & develop. In Round 5, we presented the final service solution, PackBack, for evaluation by a jury of renowned design experts from fields related to human-centered (service) design, circular design, and design-led innovation. The jury includes experts from Philips, IBM, Service Design College, and the Ellen MacArthur Foundation.
Problem
How might we reimagine the ritual of food shopping to empower Canadians to reduce their packaging waste while supporting a grocery ecosystem?
Solution
A return-on-the-go reuse system designed to help Canadians develop sustainable grocery shopping habits amidst the implementation of single-use plastic bans. Pack Back makes environmentally sustainable grocery shopping accessible and convenient.
